Article

Buganova, Alima, Banerji, Diptiman and Buganova, Svetlana (2023) SME internationalization as a puzzle of cultural and bilateral distances: Using the Eisenhardt approach. South Asian Journal of Business and Management Cases, 12 (02). pp. 166-193. ISSN 2321-0303

Banerji, Diptiman, Ramasundaram, Aishwarya, Sreejesh, S, Shukla, Yupal S and Chatterjee, Ravi (2023) How do we measure the intangible? Overcoming the measurement challenge in services. International Journal of Consumer Studies. ISSN 1470-6431 (In Press)

Nanda, Ambika Parsad, Banerji, Diptiman and Singh, Nihal (2023) Situational factors of compulsive buying and the well-being outcomes: what we know and what we need to know. Journal of Macromarketing. ISSN 0276-1467 (In Press)

Mungra, Yogesh, Srivastava, Ritu, Sharma, Anuj, Banerji, Diptiman and Gollapudi, Neela (2023) Impact of digital competence on employees’ flourishing through basic psychological needs satisfaction. Journal of Computer Information Systems. ISSN 0887-4417 (In Press)

Banerji, Diptiman, Saha, Victor, Singh, Nihal and Srivastava, Ritu (2022) What are the most important consumer decision factors when choosing an airline? An emerging economy perspective. Asia Pacific Journal of Marketing and Logistics, 35 (1). pp. 174-197. ISSN 13555855

Trivedi, Vibha, Banerji, Diptiman and Yadav, Mohit (2021) Consumer repurchase intention: a review, conceptual framework, and future directions. International Journal of Business Excellence. ISSN 17560047 (In Press)

Banerji, Diptiman, Mohanty, Abhijit and Dash, Pranati (2021) How do attitudes toward Covid-19 vaccine impact intentions to vaccinate in an emerging economy? The moderating effect of risk perception and Covid-19 anxiety. Health Marketing Quarterly, 38 (4). pp. 238-254. ISSN 07359683

Trivedi, Vibha, Banerji, Diptiman and Yadav, Mohit (2021) Expecting the surprises: role of hope in consumer repurchase intentions in an online shopping environment. Journal of Strategic Marketing. ISSN 0965254X (In Press)

Srivastava, Ritu, Banerji, Diptiman, Nema, Priyanka and Choudhary, Shubham (2021) The role of perceived risk in engaging customer and employees for value creation in services. Vision. ISSN 09722629 (In Press)

Banerji, Diptiman, Singh, Ramendra and Mishra, Prashant (2020) Friendships in marketing: A taxonomy and future research directions. AMS Review, 10 (3). pp. 223-243. ISSN 1869814X

Book Section

Dahiya, Atul and Banerji, Diptiman (2024) What does the rise of avatars mean for consumers? A Systematic literature review and future research opportunities. In: Navigating the digital landscape : Understanding customer behaviour in the online world. Emerald Publishing Limited, pp. 17-37. ISBN 978-1-83549-272-7

Saxena, Arun and Banerji, Diptiman (2023) How does star rating influence consumers’ purchase intention: The roles of brand image and rating volume? In: Digital Economy Post COVID-19 Era : Proceedings of 8th Conference of Indian Academy of Management (INDAM2023), Mumbai, India 2023. Springer Proceedings in Business and Economics . Springer, Singapore, pp. 245-260. ISBN 9789819901975

Sharma, Vaibhav, Banerji, Diptiman and Saha, Victor (2023) Marketing of renewable energy: emerging themes and their directions using interpretive structural modeling. In: Digital Economy Post COVID-19 Era : Proceedings of 8th Conference of Indian Academy of Management (INDAM2023), Mumbai, India 2023. Springer Proceedings in Business and Economics . Springer, Singapore, pp. 513-528. ISBN 9789819901975

Sharma, Vaibhav, Banerji, Diptiman and Saha, Victor (2023) Sustainable marketing and retailing: Demystifying the emerging themes and future research directions. In: Management and Marketing for Improved Retail Competitiveness and Performance. IGI Global's, Pennsylvania, pp. 45-66. ISBN 9781668485767

Banerji, Diptiman, Rashideh, Waleed, Arora, Bharat and Pratihari, Aditya Ranjan (2021) Application potential of blockchain technologies in the travel and tourism industry. In: Blockchain applications in IoT ecosystem. EAI/Springer innovations in communication and computing . Springer International Publishing, Cham, pp. 289-300. ISBN 9783030656911