Consumer repurchase intention: a review, conceptual framework, and future directions

Trivedi, Vibha, Banerji, Diptiman and Yadav, Mohit (2021) Consumer repurchase intention: a review, conceptual framework, and future directions. International Journal of Business Excellence. ISSN 17560047 (In Press)

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A systematic review of 166 articles in the domain of repurchase intention (RI), published in the period 2014–2019 is carried out to synthesise the body of knowledge and to further explore the avenues for future research. A rigorous keyword-based search is conducted to identify the peer-reviewed journal articles and to further review them systematically. The screening and coding of articles were done manually by authors independently. The studies are analysed based on the employed methodologies, underlying theories, antecedents, contexts, year of publication, and platforms. Analyses reveal that RI has dominantly been investigated in the online contexts with satisfaction, perceptual measures, perceived value, and trust being some of the widely examined antecedents. This is further corroborated by the extensive application of expectation confirmation theory and theory of trust. A conceptual framework delineating the antecedents (independent variables; mediators and moderators) of RI is also provided. Several key recommendations for future research are made.

Item Type: Article
Keywords: Repurchase intention | Literature review | Antecedents | Conceptual framework
Subjects: Social Sciences and humanities > Business, Management and Accounting > Business and International Management
JGU School/Centre: Jindal Global Business School
Depositing User: Mr. Syed Anas
Date Deposited: 11 Feb 2022 10:41
Last Modified: 25 Jul 2023 10:05
Official URL:


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