Leveraging AI to Tailor Customer Engagement With Personalized Marketing Strategies

Luu, Thi Minh Ngoc, Mittal, Shashank and Gupta, Sushant (2024) Leveraging AI to Tailor Customer Engagement With Personalized Marketing Strategies. In: AI, Corporate Social Responsibility, and Marketing in Modern Organizations. IGI Global, 195- 220. ISBN 9798337302218

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Abstract

AI-driven personalization has revolutionized marketing by enabling businesses to create highly tailored customer experiences. This chapter explores the role of AI in shaping personalized marketing strategies, emphasizing the advancements in machine learning, natural language processing, and predictive analytics. It discusses how AI enhances customer engagement through hyper-personalization, integrating technologies like augmented reality (AR) and virtual reality (VR), and addresses the ethical considerations and challenges involved. Practical tips and best practices for implementing AI-driven personalization, including data quality management, tool selection, and ethical practices, are provided. Future trends such as predictive analytics and AI-generated creative content are highlighted as key areas for continued development. Businesses that effectively harness these AI capabilities can achieve significant improvements in customer satisfaction and loyalty.

Item Type: Book Section
Subjects: Social Sciences and humanities > Business, Management and Accounting > Business and International Management
Social Sciences and humanities > Business, Management and Accounting > Management of Technology and Innovation
Social Sciences and humanities > Business, Management and Accounting > Marketing
Physical, Life and Health Sciences > Computer Science
JGU School/Centre: Jindal Global Business School
Depositing User: Mr. Gautam Kumar
Date Deposited: 07 Aug 2025 12:38
Last Modified: 07 Aug 2025 13:02
Official URL: https://doi.org/10.4018/979-8-3373-0219-5.ch010
URI: https://pure.jgu.edu.in/id/eprint/9953

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