Corporate Social Responsibility : Economic Impacts on Consumer Loyalty and Brand Value in the Digital Era

Waghmare, Ganesh, Dash, Pranati, Jogalekar, Jaee, Killedar, Murshaduddin, Rao, MVK Srinivasa and Biswas, Mitrajit (2025) Corporate Social Responsibility : Economic Impacts on Consumer Loyalty and Brand Value in the Digital Era. ECONOMICS - Innovative and Economics Research Journal, 13 (02). ISSN 2303-5013

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Abstract

The study focuses on the impact of Corporate Social Responsibility (CSR) on customer loyalty together with brand appreciation throughout the digital transformation period. The research uses Carroll’s (1991) CSR Pyramid, together with Porter & Kramer’s (2011) Creating Shared Value theory, to study the impact of CSR programs on consumer perceptions and actions. The research used quantitative survey data combined with qualitative semi-structured interviews conducted
with CSR managers who work in retail and technology sectors and sustainable goods industries to gather information. The research evidence reveals that measurements of consumer loyalty are positively correlated with CSR perception evaluations. The implementation of sustainability and transparency-focused CSR programs has brought profitable economic results, including market and revenue expansion. The digital age helps businesses improve the visibility of their CSR activities,gaining greater consumer trust and engagement as their audience grows older. Business competition in the present era relies heavily on CSR as a strategic element that creates enduring customer relationships and expands sustainable business operations. The research also investigates the emergence of greenwashing risks by studying authentic CSR communication practices. Overall, the research provides new evidence regarding how CSR affects economic performance in digital business operations.

Item Type: Article
Keywords: Corporate Social Responsibility | Consumer Loyalty | Brand Value | Correlation Analysis | Regression Analysis | Digital Platforms | Customer Engagement | Trust | Competitive Advantage | Economic Impact
Subjects: Social Sciences and humanities > Business, Management and Accounting > Accounting
Social Sciences and humanities > Business, Management and Accounting > Strategy and Management
Social Sciences and humanities > Business, Management and Accounting > Marketing
Social Sciences and humanities > Decision Sciences > General Decision Sciences
JGU School/Centre: Jindal Global Business School
Depositing User: Mr. Gautam Kumar
Date Deposited: 31 Jul 2025 07:26
Last Modified: 31 Jul 2025 07:26
Official URL: https://doi.org/10.2478/eoik-2025-0045
URI: https://pure.jgu.edu.in/id/eprint/9905

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