Waghmare, Ganesh, Dash, Pranati, Jogalekar, Jaee, Killedar, Murshaduddin, Rao, MVK Srinivasa and Biswas, Mitrajit (2025) Corporate Social Responsibility : Economic Impacts on Consumer Loyalty and Brand Value in the Digital Era. ECONOMICS - Innovative and Economics Research Journal, 13 (02). ISSN 2303-5013
Full text not available from this repository. (Request a copy)Abstract
The study focuses on the impact of Corporate Social Responsibility (CSR) on customer loyalty together with brand appreciation throughout the digital transformation period. The research uses Carroll’s (1991) CSR Pyramid, together with Porter & Kramer’s (2011) Creating Shared Value theory, to study the impact of CSR programs on consumer perceptions and actions. The research used quantitative survey data combined with qualitative semi-structured interviews conducted
with CSR managers who work in retail and technology sectors and sustainable goods industries to gather information. The research evidence reveals that measurements of consumer loyalty are positively correlated with CSR perception evaluations. The implementation of sustainability and transparency-focused CSR programs has brought profitable economic results, including market and revenue expansion. The digital age helps businesses improve the visibility of their CSR activities,gaining greater consumer trust and engagement as their audience grows older. Business competition in the present era relies heavily on CSR as a strategic element that creates enduring customer relationships and expands sustainable business operations. The research also investigates the emergence of greenwashing risks by studying authentic CSR communication practices. Overall, the research provides new evidence regarding how CSR affects economic performance in digital business operations.
Item Type: | Article |
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Keywords: | Corporate Social Responsibility | Consumer Loyalty | Brand Value | Correlation Analysis | Regression Analysis | Digital Platforms | Customer Engagement | Trust | Competitive Advantage | Economic Impact |
Subjects: | Social Sciences and humanities > Business, Management and Accounting > Accounting Social Sciences and humanities > Business, Management and Accounting > Strategy and Management Social Sciences and humanities > Business, Management and Accounting > Marketing Social Sciences and humanities > Decision Sciences > General Decision Sciences |
JGU School/Centre: | Jindal Global Business School |
Depositing User: | Mr. Gautam Kumar |
Date Deposited: | 31 Jul 2025 07:26 |
Last Modified: | 31 Jul 2025 07:26 |
Official URL: | https://doi.org/10.2478/eoik-2025-0045 |
URI: | https://pure.jgu.edu.in/id/eprint/9905 |
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