India now has a diverse and complex schooling landscape with a network of actors, both state and non-state, not only engaged in the provision of education but also in supply of supplementary materials such as textbooks and other services. The burgeoning diversity and expansion of schooling in rural, semi-rural and urban areas is concomitant with growing aspirations and demand for schooling especially among the historically marginalized groups as education is increasingly seen as a pathway for upward mobility, secure futures and reconfiguration of stigmatized identities. Drawing upon data collected from a low-income and poor neighborhood of Delhi, India, this chapter explores parental perceptions and navigations of the schooling landscape available to them. In doing so, it also delves into how some parents use school “choice” to construct their identities vis-á-vis others in the neighborhood and draw symbolic boundaries using schooling and education as a marker of difference.