Echoes of the group: How group conspiracy mentality and fake news shape customer uncertainty and risk perception in a supply chain context

Ghosh, Vinit and Kabra, Gaurav (2025) Echoes of the group: How group conspiracy mentality and fake news shape customer uncertainty and risk perception in a supply chain context. Enterprise Information Systems. ISSN 1751-7575 (In Press)

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Abstract

This paper investigates how group conspiracy mentality (CM) affects employees’ perceptionof customer-centric supply chain uncertainty and risk (SCUR). The study explores the role of CM in influencing SCUR through social media fake news believability (FNB). Additionally, the interaction effects between CM and customer-deception orientation (CDO) on SCUR were analysed from cognitive dissonance theory. The research utilised a sample of 245 employees from knowledge-intensive industries. The findings indicate that CM can amplify an individual’s perception of SCUR, with FNB acting as a mediator. The study implies that technology plays a significant role in curbing the ill-effects of CM on FNB.

Item Type: Article
Keywords: Fake news | group conspiracy | customer uncertainty and risk, customer deception, content management | supply chain management
Subjects: Social Sciences and humanities > Business, Management and Accounting > Strategy and Management
Social Sciences and humanities > Business, Management and Accounting > Marketing
Social Sciences and humanities > Psychology > Social Psychology
Social Sciences and humanities > Social Sciences > Social Sciences (General)
JGU School/Centre: Jindal Global Business School
Depositing User: Dharmveer Modi
Date Deposited: 04 Mar 2025 14:21
Last Modified: 04 Mar 2025 14:21
Official URL: https://doi.org/10.1080/17517575.2025.2462971
URI: https://pure.jgu.edu.in/id/eprint/9201

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