Revolutionizing film commerce: The emergence of streaming platforms

Singh, Guninder Pal, Kumar, Abhishek and Rastogi, Saumya (2025) Revolutionizing film commerce: The emergence of streaming platforms. Journal of Information Technology Teaching Cases. ISSN 2043-8869 (In Press)

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Abstract

The case explores the impact of on-demand streaming platforms on film production, distribution, and consumption. It discusses how the business models and the film value chain have transformed, specifically the idea of the theatrical window and viewers’ preferences. It also discusses how algorithms identify and reach new audience segments across the globe, significantly broadening the reach. Access to newer audience segments gives assurance of market potential both for studios to tap into newer markets and for the creatives to experiment with new content forms and subjects. Through the lens of Tyler, a film studio executive looking to produce films suited to the Indian film market, the case helps understand portfolio selection based on risk and reward. This is based on several factors related to content, distribution, actors, and genres. Tyler wants to capitalize on these nuances to identify an audience-film fit for his studio’s foray into the Indian film industry.

Item Type: Article
Keywords: Streaming platforms | on-demand video | film value chain | portfolio analysis
Subjects: Social Sciences and humanities > Business, Management and Accounting > Business and International Management
Social Sciences and humanities > Business, Management and Accounting > Marketing
Social Sciences and humanities > Social Sciences > Social Sciences (General)
JGU School/Centre: Jindal Global Business School
Jindal School of Banking and Finance
Depositing User: Dharmveer Modi
Date Deposited: 02 Feb 2025 10:26
Last Modified: 02 Feb 2025 10:26
Official URL: https://doi.org/10.1177/20438869251317550
URI: https://pure.jgu.edu.in/id/eprint/9082

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