Discussions and debates around taboo topics are getting prominence and much more attention, globally. Companies and brands are strategically engaging in discussions on uncomfortable taboo topics such as menstruation, sexual health, racial stereotyping and domestic violence by integrating these topics into their marketing and promotional activities. The increased interest in integrating taboo elements into advertising and promotional campaigns indicates that well-known brands and companies have started to take these issues seriously, or that they see the potential to develop a positive attitude towards their brand by using taboo content in their marketing communications. However, instead of creating a positive image, these brands face criticism and backlash from key stakeholders. In the context of social enterprises (SEs), unlike corporations, have to deal with the taboo or stigma, as many SEs exist to engage with taboo issues. We outline a framework for social enterprises to effectively minimize the perceived stigma and taboo surrounding their offerings and initiatives, including (i) education and awareness, (ii) emotionality and relationship, (iii) inclusivity and cultural sensitivity, and (iv) incremental and adaptive.