Dasgupta, Sabyasachi
and Grover, Priya
(2018)
Optimizing millennial consumer engagement with mood analysis.
IGI Global.
ISBN 9781522556916
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Abstract
Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience.
| Item Type: | Book |
|---|---|
| Keywords: | Branding | Social media | Consumer Behavior | Millennial Marketing |
| Subjects: | Social Sciences and humanities > Business, Management and Accounting > Strategy and Management Social Sciences and humanities > Business, Management and Accounting > General Management Social Sciences and humanities > Business, Management and Accounting > Marketing |
| JGU School/Centre: | Jindal Global Law School |
| Depositing User: | Arjun Dinesh |
| Date Deposited: | 24 Apr 2022 11:33 |
| Last Modified: | 25 Apr 2022 09:33 |
| Official URL: | https://www.igi-global.com/book/optimizing-millenn... |
| URI: | https://pure.jgu.edu.in/id/eprint/2607 |
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