Purpose - This study investigates the various factors which lead to the higher employer brand and studies the relationship of employer branding with essential aspects of corporate life viz., Corporate Social Responsibility, levels of motivation experienced by employees, and the intention to stay.

Design/methodology/approach - The study solicited a research sample from employees working in five sectors Information Technology, Hospitality, Banking, and Consulting Sector (n=296). The study employed Structural Equation Modeling to test the nomological network of employer branding.

Findings – The study underpins the sub-constructs of employer branding. A direct positive and significant relationship was found between employer branding and corporate social responsibility, and Motivation fully mediated between employer branding and intention to stay.

Originality/value - This study uniquely contributes to the literature by exploring the mediating role of Motivation on employer branding and intention to stay’s relationship. The study validates the nomological network of employer branding by considering its various organizational aspects and the corresponding intertwined relationships.