Sales and distribution management in its third edition provides detailed discussions on the techniques and strategies used by marketers to deal with increasing competition in the market. With its application-oriented approach and new real-life cases, this book would be useful to marketing professionals besides students. Reviews the book is quite detailed with some relevant case studies. Provides adequate coverage. - Rajendra Singh, IIM Calcutta the Indian orientation is this title's major strength. D M. Sezhiyan, National Institute of Technology, Tiruchirappalli key features a new Chapter on e-commerce and distribution channel management, which covers all aspects of online sales management and distribution channels classroom-tested case studies such as Ola, Flipkart, Amazon go, swiggy, etc.