The New Education Policy (NEP) 2020 marked a pivotal shift in India’s pursuit of globalising its higher education landscape. It seeks to establish India as a global academic powerhouse via the entry of foreign universities, encouraging Indian schools to branch out abroad and, boosting international research collaborations and student mobility. The policy emphasises initiatives such as transdisciplinary education, course flexibility, and priority on research and innovation—all of which are essential components of global academic competitiveness. Regardless of the NEP's idealistic framework, the trajectory of internationalisation in Indian business and management institutions is sluggish.