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Sreen, Naman ORCID: https://orcid.org/0000-0003-1325-9225 and Bandyopadhyay, Chinmoy ORCID: https://orcid.org/0000-0002-8566-6869 (2026) Who is behind the eco-label? Certification source, trust in government and their impact on consumer perceptions and willingness to pay a premium. Marketing Intelligence & Planning. pp. 1-25. ISSN 0263-4503

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