Items where Author is "Yadav, Rambalak"

Group by: Item Type | No Grouping
Jump to: Article
Number of items: 4.

Article

Yadav, Rambalak, Sangroya, Deepak and Pereira, Vijay (2023) Why consumers turn negative about the brand: antecedents and consequences of negative consumer engagement in virtual communities. Information Systems and e-Business Management. ISSN 1617-9846 (In Press)

Shankar, Amit, Yadav, Rambalak, Behl, Abhishek and Gupta, Manish (2021) How does dataveillance drive consumer online payment resistance? Journal of Consumer Marketing, 40 (2). pp. 224-234. ISSN 07363761

Sangroya, Deepak, Yadav, Rambalak and Joshi, Yatish (2021) Does gamified interaction build a strong consumer-brand connection? A study of mobile applications. Australasian Journal of Information Systems, 25. pp. 1-23. ISSN 13262238

Sreen, Naman, Yadav, Rambalak, Kumar, Sushant and Gleim, Mark (2021) The impact of the institutional environment on green consumption in India. Journal of Consumer Marketing, 38 (1). pp. 47-57. ISSN 7363761

This list was generated on Sat May 18 02:03:56 2024 UTC.