Items where Author is "Yadav, Rambalak"
Article
    
    Yadav, Rambalak, Sangroya, Deepak
 and Pereira, Vijay
 
(2023)
Why consumers turn negative about the brand: antecedents and consequences of negative consumer engagement in virtual communities.
  
    Information Systems and e-Business Management.
    
     ISSN 1617-9846
  
  
    
    Shankar, Amit, Yadav, Rambalak, Behl, Abhishek
 and Gupta, Manish
 
(2021)
How does dataveillance drive consumer online payment resistance?
  
    Journal of Consumer Marketing, 40 (2).
     pp. 224-234.
     ISSN 07363761
  
  
Sangroya, Deepak, Yadav, Rambalak and Joshi, Yatish (2021) Does gamified interaction build a strong consumer-brand connection? A study of mobile applications. Australasian Journal of Information Systems, 25. pp. 1-23. ISSN 13262238
    
    Sreen, Naman
, Yadav, Rambalak, Kumar, Sushant and Gleim, Mark
 
(2021)
The impact of the institutional environment on green consumption in India.
  
    Journal of Consumer Marketing, 38 (1).
     pp. 47-57.
     ISSN 7363761
  
  
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