Items where Author is "Viswakarma, Niraj Kumar"

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Number of items: 2.

Ranjan, Sarvjeet, Dua, Aman, Viswakarma, Niraj Kumar and Kumar, Anish ORCID: https://orcid.org/0000-0002-8047-4227 (2026) Decoding Impulsive Hotel Bookings: Unveiling the Post-COVID Influence of Digital Marketing Strategies Through DEMATEL Analysis. In: Advances in Applied Operations Research and Analytics for Business Intelligence: Proceedings of International Conference on Emerging Trends in Business Analytics & Management Sciences 2024. Learning and Analytics in Intelligent Systems, vol. 1. Springer, Singapore. pp. 419-436. ISBN 9789819554317 Available at: https://doi.org/10.1007/978-981-95-5429-4_24

Ranjan, Sarvjeet, Dua, Aman, Viswakarma, Niraj Kumar and Kumar, Anish (2025) Digitalizing hotel industry: Inhibitors and implications for sustainability. International Journal of Technology Management & Sustainable Development, 24 (2). pp. 231-255. Intellect Publishers . ISSN 1474-2748 Available at: https://doi.org/10.1386/tmsd_00106_1

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