Article

Das, Manish, Lim, Weng Marc, Hollebeek, Linda D., Verma, Aastha, Majumder, Saurav, Sreen, Naman ORCID: https://orcid.org/0000-0003-1325-9225 and Saha, Raiswa (2026) How corporate sociopolitical activism in brand communication shapes brand engagement and consumer-based brand equity: the roles of moral intensity, business relatedness, and need for cognition. International Journal of Advertising. Taylor & Francis . ISSN 0265-0487 (In Press) Available at: https://doi.org/10.1080/02650487.2026.2679379