Items where Author is "Verma, Aastha"
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Number of items: 1.
Das, Manish, Lim, Weng Marc, Hollebeek, Linda D., Verma, Aastha, Majumder, Saurav, Sreen, Naman
ORCID: https://orcid.org/0000-0003-1325-9225 and Saha, Raiswa
(2026)
How corporate sociopolitical activism in brand communication shapes brand engagement and consumer-based brand equity: the roles of moral intensity, business relatedness, and need for cognition.
International Journal of Advertising.
Taylor & Francis
.
ISSN 0265-0487
(In Press)
Available at: https://doi.org/10.1080/02650487.2026.2679379
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