Items where Author is "Shukla, Yupal S"
![[up]](/style/images/multi_up.png)
Up a levelGroup by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Banerji, Diptiman, Ramasundaram, Aishwarya, Sreejesh, S, Shukla, Yupal S and Chatterjee, Ravi (2023) How do we measure the intangible? Overcoming the measurement challenge in services. International Journal of Consumer Studies. Wiley-Blackwell . ISSN 1470-6431 (In Press) Available at: https://doi.org/10.1111/ijcs.12965