Items where Author is "Shukla, Yupal S"
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Banerji, Diptiman
, Ramasundaram, Aishwarya, Sreejesh, S, Shukla, Yupal S and Chatterjee, Ravi
(2023)
How do we measure the intangible? Overcoming the measurement challenge in services.
International Journal of Consumer Studies.
ISSN 1470-6431
(In Press)