Items where Author is "Sharan, Rahul"
Group by: Item Type | No Grouping
Jump to: Book Section
Number of items: 1.
Book Section
    
    Garg, Ruchi, Chikkara, Ritu, Suman, Himanshu, Pande, Shashan, Sharan, Rahul and Panda, Tapan Kumar
 
(2019)
Consumer-brand relations: An investigation into the concept of brand hate.
    
      In: 
      Global Branding: Breakthroughs in Research and Practice.
    
    
    
    IGI Global, Hershey, PA, pp. 656-667.
     ISBN 9781522592839
  
  
 Up a level