Book Section

Roopak, Roopendra, Bandyopadhyay, Chinmoy and Pradhan, Swikruti (2025) Eco-stories that stick: Sustainability-focused digital marketing strategies by rustic hue. In: Cases on Effective Digital Marketing for Competitive Organizations. IGI Global. pp. 189-222. ISBN 9798369353974 Available at: https://www.igi-global.com/chapter/eco-stories-tha...