Article

Sangroya, Deepak, Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Saha, Raiswa and Gupta, Yuvika (2025) Evolution of rebranding : a structured literature review and research agenda. Marketing Intelligence and Planning. ISSN 0263-4503

Maseeh, Haroon Iqbal, Sangroya, Deepak, Jebarajakirthy, Charles, Adil, Mohd, Kaur, Jaspreet, Yadav, Miklesh P. and Saha, Raiswa (2022) Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory. Psychology and Marketing, 39 (12). pp. 2302-2327. ISSN 1520-6793