Items where Author is "Saha, Raiswa"
Das, Manish, Lim, Weng Marc, Hollebeek, Linda D., Verma, Aastha, Majumder, Saurav, Sreen, Naman
ORCID: https://orcid.org/0000-0003-1325-9225 and Saha, Raiswa
(2026)
How corporate sociopolitical activism in brand communication shapes brand engagement and consumer-based brand equity: the roles of moral intensity, business relatedness, and need for cognition.
International Journal of Advertising.
Taylor & Francis
.
ISSN 0265-0487
(In Press)
Available at: https://doi.org/10.1080/02650487.2026.2679379
Sangroya, Deepak, Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Saha, Raiswa and Gupta, Yuvika (2025) Evolution of rebranding : a structured literature review and research agenda. Marketing Intelligence and Planning. Emerald Publishing . ISSN 0263-4503 Available at: https://doi.org/10.1108/MIP-06-2024-0443
Maseeh, Haroon Iqbal, Sangroya, Deepak, Jebarajakirthy, Charles, Adil, Mohd, Kaur, Jaspreet, Yadav, Miklesh P. and Saha, Raiswa (2022) Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory. Psychology and Marketing, 39 (12). pp. 2302-2327. Wiley-Blackwell . ISSN 1520-6793 Available at: https://doi.org/10.1002/mar.21748
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