Book Section

Bibi, Gulshan, Bandyopadhyay, Chinmoy and Jayawardena, Nirma (2025) Beyond the Paycheck: Conceptualizing Employer Brand Activism. In: International Encyclopedia of Business Management. Elsevier. pp. 753-761. ISBN 9780443137013 Available at: https://doi.org/10.1016/B978-0-443-13701-3.00573-9

Bandyopadhyay, Chinmoy and Bibi, Gulshan (2025) How Do Social Enterprises Tackle Taboo Topics Using Social Marketing? In: International Encyclopedia of Business Management. Elsevier. pp. 77-84. ISBN 9780443137013 Available at: https://doi.org/10.1016/B978-0-443-13701-3.00575-2