Items where Author is "Pradhan, Swikruti"
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Roopak, Roopendra, Bandyopadhyay, Chinmoy and Pradhan, Swikruti (2025) Eco-stories that stick: Sustainability-focused digital marketing strategies by rustic hue. In: Cases on Effective Digital Marketing for Competitive Organizations. IGI Global, pp. 189-222. ISBN 9798369353974