Items where Author is "Poonia, Archana"
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Kaur, Jaspreet, Saini, Shweta, Behl, Abhishek and Poonia, Archana (2024) Impact of digital storytelling on improving brand image among consumers. Journal of Promotion Management. ISSN 1049-6491 (In Press)