Items where Author is "Poonia, Archana"
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Kaur, Jaspreet, Saini, Shweta, Behl, Abhishek and Poonia, Archana (2024) Impact of digital storytelling on improving brand image among consumers. Journal of Promotion Management. United Kingdom . ISSN 1049-6491 (In Press) Available at: https://doi.org/10.1080/10496491.2024.2403760