Items where Author is "Pires, Paulo Botelho"
Roopak, Roopendra, Bandyopadhyay, Chinmoy and Pradhan, Swikruti (2025) Eco-stories that stick: Sustainability-focused digital marketing strategies by rustic hue. In: Cases on Effective Digital Marketing for Competitive Organizations. IGI Global. pp. 189-222. ISBN 9798369353974 Available at: https://www.igi-global.com/chapter/eco-stories-tha...
Sharma, Vaibhav, Banerji, Diptiman and Saha, Victor (2023) Sustainable marketing and retailing: Demystifying the emerging themes and future research directions. In: Management and Marketing for Improved Retail Competitiveness and Performance. IGI Global's, Pennsylvania. pp. 45-66. ISBN 9781668485767 Available at: https://www.igi-global.com/chapter/sustainable-mar...
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