Items where Author is "Paul, Subhrajit"

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Number of items: 2.

Das, Manish, Saha, Victor ORCID: https://orcid.org/0000-0001-9443-8123, Paul, Subhrajit and Paul, Mrinal Kanti (2026) Bridging the gap: The impact of proximity, efficacy and identity in our response to the climate crisis. Journal of Business Research, 216: 116367. Elsevier Inc. . ISSN 01482963 Available at: https://doi.org/10.1016/j.jbusres.2026.116367

Das, Manish, Balaji, M.S, Paul, Subhrajit and Saha, Victor (2023) Being unconventional: The impact of unconventional packaging messages on impulsive purchases. Psychology and Marketing. Wiley-Blackwell . ISSN 1520-6793 (In Press) Available at: https://doi.org/10.1002/mar.21865

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