Bridging the gap: The impact of proximity, efficacy and identity in our response to the climate crisis

Das, Manish, Saha, Victor ORCID: https://orcid.org/0000-0001-9443-8123, Paul, Subhrajit and Paul, Mrinal Kanti (2026) Bridging the gap: The impact of proximity, efficacy and identity in our response to the climate crisis. Journal of Business Research, 216: 116367. ISSN 01482963

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Abstract

Public engagement with climate change remains uneven, limiting the effectiveness of mitigation and adaptation efforts. Drawing on the Extended Parallel Process Model (EPPM), this research examines how the temporal and spatial dimensions of psychological distance shape climate change engagement and the mechanisms underlying this relationship. Across a pre-test and three scenario-based experiments (N = 1,200), the findings show that psychologically proximal framing (near in time and space) is associated with higher engagement, although effect sizes are modest. Mediation analyses indicate that efficacy beliefs, rather than perceived severity or personal relevance, provide a more consistent pathway linking psychological distance to climate engagement. Further, Study 3 demonstrates that environmental identity moderates this relationship, such that the indirect effect via efficacy beliefs is stronger among individuals with higher environmental identity. By jointly examining multiple dimensions of psychological distance, environmental identity, and underlying mechanisms, this study clarifies when and how proximity framing relates to climate change engagement.

Item Type: Article
Uncontrolled Keywords: Climate change engagement | Efficacy beliefs | Environmental identity | Extended parallel process model (EPPM) | Message framing | Psychological distance
Subjects: Physical, Life and Health Sciences > Environmental Science, Policy and Law
Vol/Issue no. published date: November 2026
Depositing User: Mr. Syed Anas Ali
Date Deposited: 01 Jul 2026 09:28
Last Modified: 01 Jul 2026 09:28
Official URL: https://doi.org/10.1016/j.jbusres.2026.116367
URI: https://pure.jgu.edu.in/id/eprint/11887

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