Book Section

Sharma, Vikki, Kaur, Maninder, Verma, Mohit ORCID: https://orcid.org/0009-0005-3036-3894 and Kant, Shashi (2026) Optimizing Visual Attention: Enhancing the User Experience in Digital Marketing Through Neuromarketing. In: Reshaping Business at the Intersection of Neuromarketing and AI. IGI Global Scientific Publishing, Hershey. pp. 213-240. ISBN 9798337359991 Available at: https://doi.org/10.4018/979-8-3373-5997-7.ch008