Items where Author is "Mungra, Yogesh"
Article
Das, Kallol, Mungra, Yogesh, Namboodiri, Sooraj and Sharma, Anuj
(2025)
Business-to-Business Relationship Marketing Research (1983–2022): topical trends and organizing framework.
Journal of Relationship Marketing.
pp. 1-32.
ISSN 1533-2675
(In Press)
Das, Kallol, Mungra, Yogesh, Rao, U. T. and Sharma, Anuj
(2024)
Understanding customer readiness for digital gamification.
Journal of Computer Information Systems.
pp. 1-16.
ISSN 0887-4417
(In Press)
Mungra, Yogesh, Srivastava, Ritu, Sharma, Anuj, Banerji, Diptiman
and Gollapudi, Neela
(2023)
Impact of digital competence on employees’ flourishing through basic psychological needs satisfaction.
Journal of Computer Information Systems.
ISSN 0887-4417
(In Press)