Items where Author is "Mungra, Yogesh"
Article
    
    Das, Kallol, Mungra, Yogesh, Namboodiri, Sooraj and Sharma, Anuj
 
(2025)
Business-to-Business Relationship Marketing Research (1983–2022): topical trends and organizing framework.
  
    Journal of Relationship Marketing.
     pp. 1-32.
     ISSN 1533-2675
  
  
    
    Das, Kallol, Mungra, Yogesh, Rao, U. T. and Sharma, Anuj
 
(2024)
Understanding customer readiness for digital gamification.
  
    Journal of Computer Information Systems.
     pp. 1-16.
     ISSN 0887-4417
  
   (In Press)
    
    Mungra, Yogesh, Srivastava, Ritu, Sharma, Anuj
, Banerji, Diptiman
 and Gollapudi, Neela
 
(2023)
Impact of digital competence on employees’ flourishing through basic psychological needs satisfaction.
  
    Journal of Computer Information Systems.
    
     ISSN 0887-4417
  
   (In Press)
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