Article

Banerji, Diptiman, Singh, Ramendra and Mishra, Prashant (2020) Friendships in marketing: A taxonomy and future research directions. AMS Review, 10 (3). pp. 223-243. Springer . ISSN 1869814X Available at: https://doi.org/10.1007/s13162-019-00153-9

Book Section

Saxena, Arun and Banerji, Diptiman (2023) How does star rating influence consumers’ purchase intention: The roles of brand image and rating volume? In: Digital Economy Post COVID-19 Era : Proceedings of 8th Conference of Indian Academy of Management (INDAM2023), Mumbai, India 2023. Springer Proceedings in Business and Economics. Springer, Singapore. pp. 245-260. ISBN 9789819901975 Available at: https://doi.org/10.1007/978-981-99-0197-5_15

Sharma, Vaibhav, Banerji, Diptiman and Saha, Victor (2023) Marketing of renewable energy: emerging themes and their directions using interpretive structural modeling. In: Digital Economy Post COVID-19 Era : Proceedings of 8th Conference of Indian Academy of Management (INDAM2023), Mumbai, India 2023. Springer Proceedings in Business and Economics. Springer, Singapore. pp. 513-528. ISBN 9789819901975 Available at: https://doi.org/10.1007/978-981-99-0197-5_32