Article

Mathew, Sunil George (2024) Consumer inertia to continued use of Mobile Payment Services for Retail Transactions: A Grounded Theory Study. International Journal of Mathematical, Engineering and Management Sciences, 9 (6). pp. 1411-1432. Ram Arti Publishers . ISSN 2455-7749 Available at: https://doi.org/10.33889/IJMEMS.2024.9.6.076

Mathew, Sunil George (2024) Making sense of data using automated content analysis: an illustration using archival data from newspaper articles. Journal of Marketing Analytics. Springer . ISSN 2050-3318 (In Press) Available at: https://doi.org/10.1057/s41270-024-00311-4

Article in Newspapers and Magazine

Saha, Victor and Mathew, Sunil George (2022) Why do we need a digital rupee in the age of UPI? Business World. Available at: https://www.businessworld.in/article/Why-Do-We-Nee...