Items where Author is "Mathew, Sunil George"
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Mathew, Sunil George (2024) Consumer inertia to continued use of Mobile Payment Services for Retail Transactions: A Grounded Theory Study. International Journal of Mathematical, Engineering and Management Sciences, 9 (6). pp. 1411-1432. ISSN 2455-7749
Mathew, Sunil George (2024) Making sense of data using automated content analysis: an illustration using archival data from newspaper articles. Journal of Marketing Analytics. ISSN 2050-3318 (In Press)
Saha, Victor
and Mathew, Sunil George
(2022)
Why do we need a digital rupee in the age of UPI?
Business World.