Items where Author is "Kumar, Sushant"
Article
Kumar, Sushant (2025) Construction of small-family norm in post-independence India. Economic and Political Weekly, 60 (7). ISSN 2349-8846
Mathai, Shaji, Kumar, Sushant, Sreen, Naman and Jeswani, Saket
(2025)
Are social media marketing activities reaping benefits for brands? The moderating role of education.
Marketing Intelligence & Planning.
ISSN 0263-4503
(In Press)
Bhardwaj, Seema, Sreen, Naman, Das, Manish, Chitnis, Asmita and Kumar, Sushant
(2023)
Product specific values and personal values together better explains green purchase.
Journal of Retailing and Consumer Services, 74: 103434.
pp. 1-18.
ISSN 0969-6989
Kumar, Sushant, Baishya, Kuldeep, Sreen, Naman, Sadarangani, Pradip H. and Samalia, Harsh Vardhan
(2021)
Impact of national culture on e-government development: A longitudinal study.
Journal of Global Information Management, 29 (2).
pp. 23-44.
ISSN 10627375
Sreen, Naman, Yadav, Rambalak, Kumar, Sushant and Gleim, Mark
(2021)
The impact of the institutional environment on green consumption in India.
Journal of Consumer Marketing, 38 (1).
pp. 47-57.
ISSN 7363761