Article

Khalikova, Venera and Kumar, Sushant (2025) Media discourse, alternative medicine and COVID-19 in India: a case of an ayurvedic drug ‘Coronil’. South Asia: Journal of South Asian Studies, 48 (3). pp. 575-599. ISSN 0085-6401

Kumar, Sushant (2025) Construction of small-family norm in post-independence India. Economic and Political Weekly, 60 (7). ISSN 2349-8846

Mathai, Shaji, Kumar, Sushant, Sreen, Naman and Jeswani, Saket (2025) Are social media marketing activities reaping benefits for brands? The moderating role of education. Marketing Intelligence & Planning. ISSN 0263-4503

Bhardwaj, Seema, Sreen, Naman, Das, Manish, Chitnis, Asmita and Kumar, Sushant (2023) Product specific values and personal values together better explains green purchase. Journal of Retailing and Consumer Services, 74: 103434. pp. 1-18. ISSN 0969-6989

Kumar, Sushant, Baishya, Kuldeep, Sreen, Naman, Sadarangani, Pradip H. and Samalia, Harsh Vardhan (2021) Impact of national culture on e-government development: A longitudinal study. Journal of Global Information Management, 29 (2). pp. 23-44. ISSN 10627375

Sreen, Naman, Yadav, Rambalak, Kumar, Sushant and Gleim, Mark (2021) The impact of the institutional environment on green consumption in India. Journal of Consumer Marketing, 38 (1). pp. 47-57. ISSN 7363761