Kumar, Sushant ORCID: https://orcid.org/0000-0002-1538-1374 (2026) AI future needs responsible data-centre regulation. The Indian Express. Indian Express Limited , India. Available at: https://indianexpress.com/article/opinion/columns/...

Kumar, Sushant ORCID: https://orcid.org/0000-0002-1538-1374 (2026) India’s AI ambition gets a lift. Long-term strategy must follow. The Indian Express. Indian Express Limited , India. Available at: https://indianexpress.com/article/opinion/columns/...

Kumar, Sushant ORCID: https://orcid.org/0000-0002-1538-1374 (2026) Before AI Summit, an ethics checklist. The Indian Express. Indian Express Limited , India. Available at: https://indianexpress.com/article/opinion/columns/...

Sivapalan, Achchuthan, Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Sangroya, Deepak and Kumar, Sushant (2025) Green consumption across borders: a hybrid meta-analytic investigation exploring cultural values, human development and internet access. European Journal of Marketing. pp. 1-59. Emerald Publishing . ISSN 0309-0566 (In Press) Available at: https://doi.org/10.1108/EJM-06-2023-0499

Khalikova, Venera and Kumar, Sushant (2025) Media discourse, alternative medicine and COVID-19 in India: a case of an ayurvedic drug ‘Coronil’. South Asia: Journal of South Asian Studies, 48 (3). pp. 575-599. Taylor & Francis . ISSN 0085-6401 Available at: https://doi.org/10.1080/00856401.2025.2494181

Kumar, Sushant (2025) Construction of small-family norm in post-independence India. Economic and Political Weekly, 60 (7). Economic and Political Weekly . ISSN 2349-8846 Available at: https://www.epw.in/journal/special-articles/constr...

Mathai, Shaji, Kumar, Sushant, Sreen, Naman and Jeswani, Saket (2025) Are social media marketing activities reaping benefits for brands? The moderating role of education. Marketing Intelligence & Planning. Emerald Group Publishing Ltd. . ISSN 0263-4503 Available at: https://doi.org/10.1108/MIP-02-2024-0137

Bhardwaj, Seema, Sreen, Naman, Das, Manish, Chitnis, Asmita and Kumar, Sushant (2023) Product specific values and personal values together better explains green purchase. Journal of Retailing and Consumer Services, 74: 103434. pp. 1-18. Elsevier Ltd . ISSN 0969-6989 Available at: https://doi.org/10.1016/j.jretconser.2023.103434

Kumar, Sushant, Baishya, Kuldeep, Sreen, Naman, Sadarangani, Pradip H. and Samalia, Harsh Vardhan (2021) Impact of national culture on e-government development: A longitudinal study. Journal of Global Information Management, 29 (2). pp. 23-44. IGI Global . ISSN 10627375

Sreen, Naman, Yadav, Rambalak, Kumar, Sushant and Gleim, Mark (2021) The impact of the institutional environment on green consumption in India. Journal of Consumer Marketing, 38 (1). pp. 47-57. Emerald Group Holdings Ltd. . ISSN 7363761 Available at: https://doi.org/10.1108/JCM-12-2019-3536