Items where Author is "Kaur, Maninder"
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Sharma, Vikki, Kaur, Maninder, Verma, Mohit 
ORCID: https://orcid.org/0009-0005-3036-3894 and Kant, Shashi
(2026)
Optimizing Visual Attention: Enhancing the User Experience in Digital Marketing Through Neuromarketing.
In:
Reshaping Business at the Intersection of Neuromarketing and AI.
IGI Global Scientific Publishing, Hershey, pp. 213-240.
ISBN 9798337359991