Items where Author is "Jebarajakirthy, Charles"
Article
Das, Manish, Jebarajakirthy, Charles, M.S., Balaji, Saha, Victor, Paul, Mrinal Kanti and Sivapalan, Achchuthan (2024) Monetary discounts, metaphoric communication and mass prestige based branding: A comprehensive assessment. European Journal of Marketing. ISSN 0309-0566 (In Press)
Jebarajakirthy, Charles, Sivapalan, Achchuthan, Das, Manish, Maseeh, Haroon Iqbal, Ashaduzzaman, Md, Strong, Carolyn and Sangroya, Deepak (2024) A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption. European Journal of Marketing. ISSN 0309-0566 (In Press)
Saha, Victor, Jebarajakirthy, Charles, Sreen, Naman, Goyal, Praveen, Mani, Venkatesh and Deshpande, Sameer (2023) Developing a framework of sustainable consumption in retailing contexts. Australasian Marketing Journal. ISSN 1441-3582 (In Press)
Behl, Abhishek, Jayawardena, Nirma, Nigam, Achint, Pereira, Vijay, Shankar, Amit and Jebarajakirthy, Charles (2023) Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach. Journal of Business Research, 158: 113662. ISSN 0148-2963
Maseeh, Haroon Iqbal, Sangroya, Deepak, Jebarajakirthy, Charles, Adil, Mohd, Kaur, Jaspreet, Yadav, Miklesh P. and Saha, Raiswa (2022) Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory. Psychology and Marketing, 39 (12). pp. 2302-2327. ISSN 1520-6793
Adil, Mohd, Sadiq, Mohd, Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Sangroya, Deepak and Bharti, Kumkum (2022) Online service failure: Antecedents, moderators and consequences. Journal of Service Theory and Practice, 32 (6). pp. 797-842. ISSN 2055-6225
Das, Manish, Saha, Victor, Jebarajakirthy, Charles, Kalai, Anjana and Debnath, Nirmalya (2022) Cultural consequences of brands' masstige: An emerging market perspective. Journal of Business Research, 146. pp. 338-353. ISSN 0148-2963
Jebarajakirthy, Charles, Saha, Victor, Goyal, Praveen and Mani, Venkatesh (2022) How do value co-creation and e-engagement enhance e-commerce consumer repurchase intention?: An empirical analysis. Journal of Global Information Management, 30 (5). pp. 1-23. ISSN 10627375
Liyanaarachchi, Gajendra, Deshpande, Sameer, Weaven, Scott, Sangroya, Deepak, Jebarajakirthy, Charles, Bodle, Kerry and Roemer, Carina (2021) Strengthening sustainability initiatives: a case for repositioning Australian Indigenous communities as dominant stakeholders in managing bushfire risks. Journal of Strategic Marketing. ISSN 0965254X (In Press)