Das, Manish, Jebarajakirthy, Charles, M.S., Balaji, Saha, Victor, Paul, Mrinal Kanti and Sivapalan, Achchuthan (2024) Monetary discounts, metaphoric communication and mass prestige based branding: A comprehensive assessment. European Journal of Marketing. ISSN 0309-0566 (In Press)

Jebarajakirthy, Charles, Sivapalan, Achchuthan, Das, Manish, Maseeh, Haroon Iqbal, Ashaduzzaman, Md, Strong, Carolyn and Sangroya, Deepak (2024) A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption. European Journal of Marketing. ISSN 0309-0566 (In Press)

Saha, Victor, Jebarajakirthy, Charles, Sreen, Naman, Goyal, Praveen, Mani, Venkatesh and Deshpande, Sameer (2023) Developing a framework of sustainable consumption in retailing contexts. Australasian Marketing Journal. ISSN 1441-3582 (In Press)

Behl, Abhishek, Jayawardena, Nirma, Nigam, Achint, Pereira, Vijay, Shankar, Amit and Jebarajakirthy, Charles (2023) Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach. Journal of Business Research, 158: 113662. ISSN 0148-2963

Maseeh, Haroon Iqbal, Sangroya, Deepak, Jebarajakirthy, Charles, Adil, Mohd, Kaur, Jaspreet, Yadav, Miklesh P. and Saha, Raiswa (2022) Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory. Psychology and Marketing, 39 (12). pp. 2302-2327. ISSN 1520-6793

Adil, Mohd, Sadiq, Mohd, Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Sangroya, Deepak and Bharti, Kumkum (2022) Online service failure: Antecedents, moderators and consequences. Journal of Service Theory and Practice, 32 (6). pp. 797-842. ISSN 2055-6225

Das, Manish, Saha, Victor, Jebarajakirthy, Charles, Kalai, Anjana and Debnath, Nirmalya (2022) Cultural consequences of brands' masstige: An emerging market perspective. Journal of Business Research, 146. pp. 338-353. ISSN 0148-2963

Jebarajakirthy, Charles, Saha, Victor, Goyal, Praveen and Mani, Venkatesh (2022) How do value co-creation and e-engagement enhance e-commerce consumer repurchase intention?: An empirical analysis. Journal of Global Information Management, 30 (5). pp. 1-23. ISSN 10627375

Liyanaarachchi, Gajendra, Deshpande, Sameer, Weaven, Scott, Sangroya, Deepak, Jebarajakirthy, Charles, Bodle, Kerry and Roemer, Carina (2021) Strengthening sustainability initiatives: a case for repositioning Australian Indigenous communities as dominant stakeholders in managing bushfire risks. Journal of Strategic Marketing. ISSN 0965254X (In Press)