Article

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Roy, Sanjit K., Singh, Gaganpreet, Japutra, Arnold and Javed, Mansoor (2023) Circle the wagons: measuring the strength of consumers’ brand defense. Journal of Strategic Marketing, 31 (4). pp. 817-837. Routledge . ISSN 0965-254X Available at: https://doi.org/10.1080/0965254X.2021.1999305

Roy, Sanjit K., Japutra, Arnold, Singh, Gaganpreet and Chakraborti, Rajdeep (2023) Decision comfort and student engagement in higher education. Journal of Marketing for Higher Education. Taylor and Francis . ISSN 1540-7144 (In Press) Available at: https://doi.org/10.1080/08841241.2023.2186558