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Roy, Sanjit K., Japutra, Arnold, Singh, Gaganpreet and Chakraborti, Rajdeep (2023) Decision comfort and student engagement in higher education. Journal of Marketing for Higher Education. ISSN 1540-7144 (In Press)

Roy, Sanjit K., Singh, Gaganpreet, Japutra, Arnold and Javed, Mansoor (2021) Circle the wagons: measuring the strength of consumers’ brand defense. Journal of Strategic Marketing. ISSN 0965254X (In Press)