Items where Author is "Japutra, Arnold"
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Number of items: 2.
Roy, Sanjit K., Japutra, Arnold, Singh, Gaganpreet and Chakraborti, Rajdeep
(2023)
Decision comfort and student engagement in higher education.
Journal of Marketing for Higher Education.
ISSN 1540-7144
(In Press)
Roy, Sanjit K., Singh, Gaganpreet, Japutra, Arnold and Javed, Mansoor (2021) Circle the wagons: measuring the strength of consumers’ brand defense. Journal of Strategic Marketing. ISSN 0965254X (In Press)