Items where Author is "Hollebeek, Linda D."
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Saha, Victor
, Mani, Venkatesh, Goyal, Praveen and Hollebeek, Linda D.
(2022)
Co-creation of intangible brand assets: an integrative S-D logic/organic view of brand-based conceptual framework.
In:
Research Handbook on Brand Co-Creation.
Edward Elgar Publishing Ltd., Cheltenham, pp. 80-89.
ISBN 9781839105418