Items where Author is "Hollebeek, Linda D."
Article
    
    Saha, Victor
, Hollebeek, Linda D., Venkatesh, Mani, Goyal, Praveen and Clark, Moira
 
(2025)
Value co-creation: A metatheory unifying framework and fundamental propositions.
  
    Marketing Intelligence & Planning.
    
     ISSN 0263-4503
  
  
    
    Roy, Sanjit K., Singh, Gaganpreet
, Hollebeek, Linda D., Shabnam, Saadia, Japutra, Arnold, van Doorn, Sebastian, Ray, Subhasis and Appio, Francesco Paolo
 
(2024)
Smart service value: Conceptualization, scale development, and validation in the retailing context.
  
    Technovation, 137.
    
     ISSN 0166-4972
  
  
Book Section
    
    Saha, Victor
, Mani, Venkatesh, Goyal, Praveen and Hollebeek, Linda D.
 
(2022)
Co-creation of intangible brand assets: an integrative S-D logic/organic view of brand-based conceptual framework.
    
      In: 
      Research Handbook on Brand Co-Creation.
    
    
    
    Edward Elgar Publishing Ltd., Cheltenham, pp. 80-89.
     ISBN 9781839105418
  
  
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