Items where Author is "Hollebeek, Linda D."
Saha, Victor, Hollebeek, Linda D., Venkatesh, Mani, Goyal, Praveen and Clark, Moira
(2025)
Value co-creation: A metatheory unifying framework and fundamental propositions.
Marketing Intelligence & Planning.
ISSN 0263-4503
(In Press)
Roy, Sanjit K., Singh, Gaganpreet, Hollebeek, Linda D., Shabnam, Saadia, Japutra, Arnold, van Doorn, Sebastian, Ray, Subhasis and Appio, Francesco Paolo
(2024)
Smart service value: Conceptualization, scale development, and validation in the retailing context.
Technovation, 137.
ISSN 0166-4972
Saha, Victor, Mani, Venkatesh, Goyal, Praveen and Hollebeek, Linda D.
(2022)
Co-creation of intangible brand assets: an integrative S-D logic/organic view of brand-based conceptual framework.
In:
Research Handbook on Brand Co-Creation.
Edward Elgar Publishing Ltd., Cheltenham, pp. 80-89.
ISBN 9781839105418