Items where Author is "Gupta, Yuvika"
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Sangroya, Deepak, Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Saha, Raiswa and Gupta, Yuvika (2025) Evolution of rebranding : a structured literature review and research agenda. Marketing Intelligence and Planning. Emerald Publishing . ISSN 0263-4503 Available at: https://doi.org/10.1108/MIP-06-2024-0443