Items where Author is "Gupta, Yuvika"
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Sangroya, Deepak
, Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Saha, Raiswa and Gupta, Yuvika
(2025)
Evolution of rebranding : a structured literature review and research agenda.
Marketing Intelligence and Planning.
ISSN 0263-4503