Article

Chamaria, Apurva, Kumar, Rishi Kant, Shukla, Sameer, Kumar, Dharmendra, Saxena, Shreya, Gupta, Vikas, Tiwary, Nishant and P. Rana, Nripendra (2025) Developing social media marketing strategies for B2B firms : a roadmap for future research. International Journal of Community Well-Being. Springer Nature . ISSN 2524-5309 Available at: https://doi.org/10.1108/IJOEM-11-2022-1691

Siwach, Parveen, Kumar, R. Prasanth and Gupta, Vikas (2024) Looking beyond initial boost: Examining the long - term performance of small business IPOs. Indian Journal of Finance, 18 (12). Associated Management Consultants Pvt. Ltd. . ISSN 0973-8711 Available at: https://doi.org/10.17010/ijf%2F2024%2Fv18i12%2F174...

Gupta, Vikas, Singh, Shveta and Yadav, Surendra S. (2023) Disaggregated IPO returns, economic uncertainty and the long-run performance of SME IPOs. International Journal of Emerging Markets, 18 (10). Emerald Group Holdings Ltd. . ISSN 1746-8809 Available at: https://doi.org/10.1108/IJOEM-09-2020-1098

Garg, Deeksha, Narwal, Karam Pal and Gupta, Vikas (2023) A study investigating the role of economic uncertainty and factors affecting futures indices mispricing. International Journal of Monetary Economics and Finance, 15 (5). pp. 467-483. Inderscience Publishers . ISSN 1752-0487 Available at: https://doi.org/10.1504/IJMEF.2022.128504

Gupta, Vikas, Singh, Shveta and Yadav, Surendra S. (2021) The impact of media sentiments on IPO underpricing. Journal of Asia Business Studies, 16 (5). pp. 786-801. Emerald Group Holdings Ltd. . ISSN 15587894 Available at: http://dx.doi.org/10.1108/JABS-10-2020-0404