Article

Nagpal, Gaurav, Nagpal, Ankita, Das, Manish, Gupta, Sachin, Singh, Sandeep and Inani, Sarveshwar Kumar (2025) Market basket analysis and product bundling at Mirra’s Kitchen. Emerald Emerging Markets Case Studies, 15 (2). pp. 1-16. ISSN 2045-0621

Lamba, Ashu, Aggarwal, Priti, Gupta, Sachin and Joshipura, Mayank (2024) What determines the performance of pharmaceutical firms in India on account of COVID-19 interventions? International Journal of Pharmaceutical and Healthcare Marketing, 18 (3). pp. 353-374. ISSN 1750-6123