Nagpal, Gaurav, Nagpal, Ankita, Das, Manish, Gupta, Sachin, Singh, Sandeep and Inani, Sarveshwar Kumar (2025) Market basket analysis and product bundling at Mirra’s Kitchen. Emerald Emerging Markets Case Studies, 15 (2). pp. 1-16. ISSN 2045-0621

Lamba, Ashu, Aggarwal, Priti, Gupta, Sachin and Joshipura, Mayank (2024) What determines the performance of pharmaceutical firms in India on account of COVID-19 interventions? International Journal of Pharmaceutical and Healthcare Marketing, 18 (3). pp. 353-374. ISSN 1750-6123