Items where Author is "Gleim, Mark"

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Article

Gleim, Mark, McCullough, Heath, Sreen, Naman and Pant, Logan G (2023) Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies. Journal of Retailing and Consumer Services, 70: 103124. ISSN 09696989

Sreen, Naman, Yadav, Rambalak, Kumar, Sushant and Gleim, Mark (2021) The impact of the institutional environment on green consumption in India. Journal of Consumer Marketing, 38 (1). pp. 47-57. ISSN 7363761

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